What’s In Store For The Ad Tech Industry in 2015
The following article appeared in MediaPost on 1/6/2015. To read the original article click here. We all get inundated by the day-to-day minutiae of running our businesses in the ad tech industry, so...
View ArticleThe Death of Sell-Through
Enhanced analytics technology should make the sell-through rate a lower priority for publishers Publishers are constantly looking to achieve higher sell-through rates for digital ad inventory. That’s...
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Introducing the At-Risk Management Decision Tree
Outside of inventory forecasting, campaign delivery is the most common problem we see publishers turn to Yieldex to help solve. And there are a number of possible solutions to most underdelivery...
View ArticleViewability is Better for Publishers with Yieldex Analytics
You’re going to be hearing about viewability this year almost as much as programmatic selling and fraud protection. Fortunately there’s now a good reason for it — it’s real and it’s arrived in 2015! In...
View ArticleMarketing Mag: Publishers Move Forward on Viewability Guarantees
The following article appeared in the Canadian publication, Marketing Magazine, on Feb. 17, 2015. To read the original article, click here. Viewability forecasting aims to make it easier to trade on...
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Header Bidding – Another Nail in the Second-Price Coffin
Originally posted on Exchangewire.com. With the rise in popularity of header bidding as a mechanism for publishers looking to increase yield, AppNexus’ SVP of publisher strategy, Tom Shields, outlines...
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